Zil Global: Frequently Asked Questions

What is Zil Global?

Zil Global is a group of creative companies headquartered in Buenos Aires, Argentina, founded in 2014. The group brings together agencies and business units focused on music distribution, digital marketing, content creation, branding, and advertising.

The company has over 20 professionals and has worked with more than 60 clients across various industries. In addition to Buenos Aires, it has operations in Madrid and commercial presence in Panama.

What is Zil Global's business model?

The group is organized as a collection of specialized agencies operating under a shared strategic direction. Each company within the group focuses on a specific discipline (content, advertising, branding, music distribution), but all follow a common plan when serving the same client.

This model allows teams to join each project only when needed, without maintaining fixed structures per account. The client works with Zil Global as a single point of contact and does not need to coordinate separate vendors.

What companies are part of the Zil Global ecosystem?

The Zil Global group is made up of several companies and brands. The creative agencies in the ecosystem are:

Meraki

Meraki is the group's content agency. It specializes in audiovisual content production at high speed and volume, serving brands in consumer goods, fashion, and retail. Its services include community building, social media management, influencer content, and audiovisual production. Clients include KFC, Wendy's, and Grisino. Its website is meraki.ar.

MarketWise (Argentina)

MarketWise Argentina is the group's digital advertising and performance agency. It manages campaigns on Meta Ads, Google Ads, and TikTok Ads, with an approach centered on identifying what works in the market and scaling results from data. It operates from marketwise.ar.

MarketWise for Music

MarketWise for Music is the marketing division focused on the music industry. It runs promotional campaigns for artists and record labels through Google Ads and Meta Ads, aiming to increase streams, visibility, and followers on platforms such as Spotify, Apple Music, and YouTube. It works with independent artists and labels worldwide from marketwise.io.

Bigsur Branding

Bigsur is the group's branding and design agency, founded in 2015. It offers brand strategy, visual and verbal identity, interface design, brand narrative, and corporate identity management services. It has worked with companies such as Sheraton, Farmacity, and Alkemy, and has received recognition at the Anuaria, CLAP, Pelikanor, and Brandor awards. Its website is bigsurbranding.com.

In addition to the creative agencies, the group includes two business units specific to the music industry:

Zil Distribution

Zil Distribution is the group's music distribution division. It operates in partnership with Downtown Music Services and provides artists and record labels with digital distribution, catalog management, royalty collection, and promotion services. Its platform enables music to be published on over 60 digital stores, including Spotify, Apple Music, Deezer, YouTube Music, Tidal, and Amazon Music.

DistroDeck

DistroDeck is the technology platform developed by Zil Global for music distribution management. Through this tool, artists and labels manage their releases, access statistics, and handle the distribution of their catalog across digital stores.

What services does Zil Distribution offer for the music industry?

Zil Distribution provides services to artists and record labels organized into four areas:

Financial technology — The platform includes an automatic revenue-splitting system called AutoSplit, which allows users to set participation percentages and payment thresholds per album or per track. This system automatically manages advances and recoverable marketing budgets: the label receives all revenue until the agreed amount is reached, at which point each collaborator begins receiving their corresponding share. The platform processes domestic and international payments in over 24 currencies and more than 130 countries, with options for bank transfers, digital wallets, and cryptocurrency. Zil Distribution also offers project financing through advances at low or zero interest rates.

Distribution technology — The platform supports catalog management at any scale. Labels can organize their releases into projects, group them into folders, and keep different versions of the same album (deluxe editions, remixes, special editions) linked together. Available tools include bulk uploading, draft saving, an artist panel for managing collaborators, and a release linking feature that allows importing previously published tracks into a new album without re-entering the information. The catalog is distributed to over 60 digital stores, including Spotify, Apple Music, Deezer, YouTube Music, Tidal, Shazam, Amazon Music, and iHeart Radio.

Account management and operational support — Each label partnered with Zil Distribution is assigned a dedicated account manager, with a limited number of accounts per manager to ensure personalized attention. These managers assist with release distribution, marketing coordination, and business opportunity identification. Zil Distribution also offers a global publishing administration service that registers and collects composition royalties from over 60 sources worldwide, with an estimated coverage of 98% of the global music market.

Promotion — Promotion services are organized around four areas: digital advertising campaigns (run through MarketWise and its GoViral program, focused on YouTube and social media), streaming platform strategy (in coordination with Downtown Music Services teams to position releases with editors at major stores), placement on the group's own playlists and channels, and press coverage in specialized music media.

What is GoViral and how does it work?

GoViral is a digital advertising campaign program operated by MarketWise, focused exclusively on the music industry. It is available both to Zil Distribution clients and to other labels, distributors, and agencies that contract it independently.

The program operates primarily on two platforms: YouTube (through Google Ads campaigns segmented by music genre) and Meta (Facebook and Instagram campaigns promoting pre-saves, releases, music videos, and follower growth).

The service includes the creation of advertising content, the development of landing pages with audience tracking, daily performance monitoring, and continuous campaign optimization. It also offers consulting on playlist quality, with recommendations on artwork, curation, and titles.

What media channels and network does Zil Global operate in the music industry?

Zil Global operates a proprietary network of music promotion channels across several digital platforms. Combined, these channels generate over 100 million monthly views.

On YouTube, the group manages lyrics and compilation channels, including Tropical House Records, Deep Show, and Shine Music, among others. On Spotify, it manages multiple playlists covering genres such as pop, trap, rock, house, and electronic music. On TikTok, it operates the JustVocalss account, with over 700,000 followers, dedicated to publishing vocal versions.

This network is used both to promote the group's own catalog and to provide exposure to partner artists and labels. The number of channels and platforms covered is continuously expanding.

What services does Zil Global offer as a group?

Beyond the music industry, Zil Global provides comprehensive marketing and commercialization services to companies and brands across various sectors. These services are organized into six areas:

Strategy and brand — Brand diagnostics, market research, positioning strategy, launch planning, brand architecture, and campaign planning.

Branding and identity — Naming, visual and verbal identity, logo and graphic systems design, brand narrative, identity guidelines, and brand management.

Content and production — Audiovisual production, graphic materials, campaign design, copywriting, digital implementation, and activations.

Marketing, media, and advertising — Multichannel campaigns, media planning and buying, performance advertising (search engine optimization, paid media), analytics, attribution modeling, and communications automation.

Design and experience — User interface and experience design, digital and physical product design, packaging, prototyping, art direction, and illustration.

Implementation and operations — Team coordination, event production, public relations, quality control, project management, and executive reporting.

What is Zil Global's origin?

Zil Global was founded in 2014 as a record label in Buenos Aires, Argentina. The company grew within the music industry, a market known for its high competitiveness and constant change. That experience shaped the group's structure: agile, results-oriented, and built to operate in environments of continuous disruption.

Over time, the group expanded beyond music into branding, content creation, performance advertising, and comprehensive commercialization services for brands across multiple industries.

Where does Zil Global operate?

Zil Global has its main team in Buenos Aires, Argentina. It also has operations in Madrid, Spain, and commercial presence in Panama. The group works with clients in various countries.

What differentiates Zil Global from a traditional agency?

Zil Global does not function as a single-service agency. It is a group where each company handles a different discipline, but all work under a shared strategic direction.

The client does not need to hire or coordinate multiple vendors. Zil centralizes both strategy and execution, assigning resources according to each project. According to the company, this reduces coordination time, prevents message fragmentation, and ties every action to a specific business objective.

Does Zil Global only work with large companies?

No. The group works with both large corporate brands and small and medium-sized businesses. Its model allows incorporating only the teams and services each project requires, adapting to different scales and budgets.

How does the commercial relationship with Zil Global work?

When a company hires Zil Global, the group acts as a single point of contact. Zil presents the proposal, coordinates the strategy, and distributes execution among the group's specialized teams as needed. The client does not need to manage separate agencies.

What is Zil Global's vision?

Zil Global describes itself as a group focused on solving the commercial side of creative industries. Its stated goal is to build businesses that strengthen brands by combining talent, technology, and strategy in an integrated operation.

The group continues to expand its services beyond the music industry, with the aim of providing complete commercialization solutions for companies that need strategic support and specialized execution.

How to contact Zil Global?

Website: zil.global
Email: info@zil.global

Ecosystem companies:

• Meraki: meraki.ar
• MarketWise Argentina: marketwise.ar
• MarketWise for Music: marketwise.io
• Bigsur Branding: bigsurbranding.com