The link between Music and Video Games reflected in HYBE
By Ángeles Delfina Herrera
HYBE is entering the gaming world to diversify its IP portfolio. In 2022, it acquired a stake in game developer Flint, and in 2024 invested $21.8 million in developer Aqua Tree and $1.45 million in Action Square.
The project, called HYBE 2.0, is based on the idea that both music and games have passionate user communities who seek to engage beyond consumption. The company confirmed its video game unit, HYBE Interactive Media, raised $80 million to expand game development.
This cross-media approach was already implemented by Sony Group Corp, which has been blending video game creation with music and films since 2019.
According to HYBE's CEO: "HYBE is very good at detecting future trends and proactively preparing for new business models."
Ángeles Delfina Herrera